France Televisions: to support creation and make the Overseas regions visible
“I am here today at the FIFO, to speak about creation and the importance of perspective, from where we stand. Each distant region has the intent to carry the voice of the Pacific." Accompanied by Wallès Kotra, Executive Director of Overseas France, Gerald Prufer, Director of Polynésie 1ère and Jean-Philippe Pascal, Regional Director of Nouvelle-Calédonie 1ère, Delphine Ernotte made a point of highlighting the Group's policy and its stakes, particularly on the level of the creation of French works and the taking into account of the Overseas regions, even more important now than before.
To give an overview of the Regions
“To increase the visibility of the Overseas regions, we will bring France O and the Overseas networks closer together,” underlines Wallès Kotra. The Executive Director of Overseas, within the Group, points out with accuracy the danger of the flows of images which can undermine the Overseas regions. “It is important to share our concerns, for the regions and for France .” With France O, which today is on the TNT and represents a small share of audience, the idea is to install units of information to make it possible for the teams to quickly mobilize themselves and, especially, to exchange more easily. “We will ask our TV stations to present the local news, to provide an overview of the region. We must accustom people to our faces and our accents.” Already today, as Delphine Ernotte points out, the people of the Overseas regions are more visible. Indeed, since the France TV Info network was created, political debates and interviews in particular are animated by metropolitans and an overseas region news presenter. “This makes it possible to have different points of view,” underlines the CEO of France Televisions, also pointing out the creation of the Oceania Night, which will be held on February 12 on France O. “That will create an even broader visibility for the people of the Regions.”
To work together to enrich creation
Which brings us to the question of creation. To date, France Télévision broadcasts 120 documentaries each year for 11.000 hours of broadcasting. “It is THE example of public utility. Moreover, we support the local productions and the FIFO, and we broadcast some of the selected films,” explains Delphine Ernotte, also announcing the creation of a charter of "good conduct" with audiovisual professionals, among whom the French Polynesia trade union of audio-visual production (SPAPF). “The idea is to work together more harmoniously.” Today, creation is helped by the State, in particular the CNC, but it is necessary to invest more in the Overseas territories. France Télévisions invests today 100 million euros in documentaries, an allocated budget. “We want to develop the structure and types of documentaries, as well as subjects such as global warming or nuclear power,” underlines Wallès Kotra. “We will work together on this, as colleagues .” For, as Delphine Ernotte says, it is always more interesting to look towards the future, so as to have a clearer vision. In fiction, the leading genre, France and the Overseas regions remain well below the levels of other European countries. “So we are focusing on this genre,” says Delphine Ernotte. Especially since it is developing in the fenua since over a year. “We wish to have more hours of fiction and to lower our costs. We can also imagine that they will be distributed abroad. The idea is to reflect on how, together, we can make projects to enrich the diversity.”
Is the removal of AM a solution?
This is a question which annoys but which is a reality, and a real problem for the distant Overseas territories: the suppression of medium-wave/AM by the State. “Today, our investments are concentrated on the FM band and how to perfect it,” explains Delphine Ernotte. “It is a real concern,” admits Wallès Kotra, supported by his colleagues. “We are working on the installation of FM transmitters that will cover all the zones,” says Jean-Philippe Pascal. As for Gerald Prufer, Director of Polynesia 1ère, he stresses that the file is being reviewed, since already four to five years, and that work is currently being carried out to install these FM transmitters in the Polynesian islands. “It should go ahead quickly,” he reassures, even if for the time being the solution for the difficult zones is still being worked on.
The stakes of the numerical transition
Lastly, to conclude this press conference, the question of digital creation, a real stake for this audiovisual group. “We invest up to 10 million euros in the development of native Web creations.” For, as the CEO of France Televisions reminds us, the younger generation does not look at television. “One must reflect on how to approach them,” says Delphine Ernotte, who cites in particular the example of Génération What. A product which lived up to its expectations…
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